The Ten Mitzvah Campaigns

One of the most famous sayings of the Lubavitcher Rebbe: “Action is the main thing”. Doing must come before understanding. To this aim we have included here a brief digest of the Rebbe’s ten point mitzvah campaign. The campaign focuses on ten specific mitzvot through the fulfillment of which the individual and the family will come to a greater appreciation of their Jewish heritage.



Torah is the medium of communication through which G–d enables man to know and serve Him. The campaign for Torah study encourages every individual to set fixed times for Torah study every day so that our spiritual growth and development can be systematic and directed. Rabbi Shneur Zalman of Liadi explained that Torah study should be fixed not only in time but also in soul. It should be the vortex around which the entire spectrum of our day-to-day experience revolves.


Men (age 13 and up) are encouraged to wear the Tefillin every morning excluding Shabbat and Festivals. Tefillin are black leather boxes containing small parchment scrolls of selected portions from the Torah, in which the fundamentals of the Jewish faith are inscribed.

3.A Home Filled with Holy Books

Furnish your home with as many holy books as possible. At the very least, get a hold of a Chumash (Bible), Psalms, and a Prayer Book.


Eating Kosher food enables us to identify with our Jewishness on a very basic and fundamental level. As long as our Jewish involvement is limited to prayer, study, or even specific ritual acts, it is spiritual, above our normal day to day reality. When you eat differently because you are Jewish your commitment is not only metaphysical, but part and parcel of your very being.

The observance of Kashrut consists of eating only Kosher foods both at home and away from home. It also entails not eating dairy and meat foods together and maintaining separate dishes, cutlery, and utensils for meat and dairy.

5.Light Shabbat Candles

Shabbat is a day of light; a day with a different pattern and value orientation from our ordinary weekdays. Every Shabbat is a foretaste of the era of Mashiach. The lighting of the Shabbat candles 18 minutes before sunset ushers in and inspires this state of awareness. The responsibility for lighting the candles and inducing this change of perspective is the woman’s. It is she who welcomes the Shabbat Queen into the home. Young girls from the age of three are also encouraged to light their own candle so that they too can have a share in creating this environment.

6.Message on a Doorpost - Mezuzah

Every Jewish home should have a mezuzah on its doorposts. The mezuzah contains the Shema and is a sign that the home is sanctified for G‑d and enjoys His protection.


Give charity daily. When you give to the needy, you are serving as G‑d's emissary to provide for His creatures. The home is a classroom, and keeping a"pushkah" (charity box) inyour home — and contributing a coin to it every day — will teach you and your children the noble value of regular giving.


The campaign for Torah education seeks to involve any and every Jewish child in an educational programme that will teach him or her what it means to live as a Jew. Education is not only for children. Adults are encouraged to enroll in study groups and seminars commensurate with their background and knowledge.

9.Love Your Fellow Jew

"Love your fellow as youself," said the great Jewish sage Rabbi Akiva, is a most basic principle in the Torah. Reaching out to your fellow Jew with patience, love, concern and unity is among the greatest mitzvot a Jew can do.

10.Observe Family Purity

Taharat Hamishpachah – the attitudes and practices the Torah prescribes for married life – help to develop genuine communication and love between husband and wife and bring to the world healthy and loving children. Couples from all walks of life have adopted this mitzvah as a means to enhance and enrich their married life. A rabbi should be consulted as to the details of these laws.



The 10-point Campaign

Before the Rebbe's "mitzvah campaign", the mitzvah was a private deed, performed by the "religious" Jew at home or in the synagogue. So it was only natural that the Rebbe's mitzvah campaign, initiated in the late 60s and early 70s, raised many an eyebrow...



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